Quality Score Updates

Google Says the changes in Quality score are the folowing:

• A more accurate Quality Score calculated at the time of each search query

• The removal of 'inactive for search' keyword status

• Replacing 'minimum bids' with 'First page bid estimates' to provide more actionable and useful information

What are your thoughts will this help or hinder your accounts........?

Microsoft cosider raising bid for Yahoo?

Microsoft Corp.'s directors met Wednesday to consider raising the software maker's $41.9 billion bid for Yahoo Inc. instead of pursuing a hostile takeover attempt, according to a published report.

The board emerged from the meeting without reaching a decision, The Wall Street Journal reported, citing unnamed people familiar with the matter.

The boardroom intrigue heightens the suspense hanging over Microsoft's bid since Yahoo let pass an April 26 deadline for accepting the offer. Microsoft has indicated it will reveal its response to Yahoo's latest snub before the end of the week.

Read entire Article here

Source:The Associated Press

Ad Words Certification and now SEMPO Offering Agency Training Certification

I for one have taken the Google Adwords Test, and felt it is great to do but not really built for agency's. Furthermore, Google is constantly changing things around, making this test obsolete quickly. In addition, SEMPO is now offering a test. Again the idea is great but this business is ever evolving and requires us to do our own studying and test ourselves. These tests really do not prove anything. What are your thoughts?

Mobile Image Ads out of BETA

Mobile Image Ads are now out of beta and available in 13 countries. Such ads, displayed on the mobile content network, provide an additional channel for promoting your business to the large and growing mobile web user base.

Search Engine Marketing , Out Source or inHouse?

Does it make sense to reach out and hire an Agency or to hire someone to handle you search campaigns in house? I have had the pleasure to work for both, and have opinions for both. What do you think?

Google Quality Score Leak!!!? mCPC, Pscore, and Tresh

Some people have noticed some odd characters and specifically variable names and values. After further investigation it turns out that this may have leaked and Google did not want you to see this. One of the Variable names mentioned that i can relate to is the mCPC or Max cpc. This new change had indeed affected my performance for a rather well known brand i was doing work for. It turns out that the larger the pocket the better the ranking. This is something that can effect those smaller businesses across the board.

Does anybody have any experience or comments with this...Positive or Negative.?

Click Here for original post.

Source: http://www.searchenginejournal.com/author/eric-lander/