Yahoo to Offer Tools To Match Users, Ads from the Wall Street Journal reports Yahoo is set to launch new ad features and tools today. What is expected to launch today is the ability for advertisers to show graphic ads to users based on their previous search history. Plus, Yahoo will allow those graphic ads to also be targeted based on what other web sites that user visited and their actions on those web sites.
In addition, Yahoo plans to launch day parting and demographic targeting for their search ads in the next month. Many search engines already offer day parting and demographic targeting, but Yahoo said they have an advantage on the targeting front, being able to use data from their user base of hundreds of millions of monthly visitors.
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